Thursday, 14 February 2008

radiohead changing music industry



Radiohead Changing the Music Industry - Predict How

Yes, our business is providing a platform for organizations to run

their own prediction markets, but the founders of Inkling happen to be

big music fans, specifically the band Radiohead.

How is this relevant? Recently Radiohead announced there would be no

set price for their new album "In Rainbows." Instead they would let

their fans decide what it was worth. When you go to download their

album (and it's only available by download, there are no CD's) you say

what you want to pay. Fans are elated, the music industry is

horrified.

We thought it would be fun to set up a marketplace to try and predict

what the average price is fans will actually pay. We also ask

questions about other performance metrics such as unit sales and

industry impact of this new pricing model.

You can get to the new marketplace by going here:

http://radiohead.inklingmarkets.com


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