2006_07_01_archive

how a corporate CEO video should sound

Watch this brief 1938 Media promo update YouTube video of June 5,

2006. I love it when Loren Feldman says:

"I might seem a little goofy, but I really know what I'm

doing....Again, I'm goofy a lot, but I'm also serious....Right now

we're focusing on video marketing for our clients. Words and clever

writing can only get you so far. It's a video world now. And that's

what we're concentrating on, and we're good at it."

This is how a corporate video should sound.

Candid. Open. Relaxed. Opinionated. Non-hostile. Intimate. Sincere.

Humorous. Thoughtful. Honest. Fair. Happy. Firm. Positive. Dedicated.

Ironic. Hip. Smart. Cool. Friendly.

Promotional sans cold aloof impenetrability, sales without all that

insane, exaggerated, over-stated zeal, or "hype".

Loren is chatting mildly and engagingly. It really is like he has

pulled up a chair next to your computer at home, and is calmly but

firmly explaining what he's been up to lately, pass the cheese dip

please.

This is how a CEO should look and talk on video.

I'd also add the visual elements of corporate logo signage.

Plus then and some of your products, Mr./Ms. CEO. Loren could visually

display client logos or have a monitor running sample clips of video

work his 1938 Media firm has produced, or photos of when Loren was a

child, stuff like that would add more of a personal touch.