top priority in blogging
What's the most important thing to keep in mind when blogging?
Your top priority should be Provide Value.
Information value. Entertainment value. Infotainment value. You are
either expressing yourself narcissistically, with no concern about the
impact on, or reactions of, readers. Or you're trying to benefit an
audience, in some way.
You've already decided what your blog is about. You've determined what
your expertise, art, skill, talent, interest, hobby, passion is.
You may have even some idea of how you would like readers to respond
to your blog: post comments, email suggestions, vote on sidebar poll,
submit nominations for an honor, download your music mp3s, view your
digital art, or perform some other interactive, participatory
behavior.
Don't focus on what you want your readers to do, think, or feel.
Too often, we get pre-occupied with behaviors we want our message
recipients to manifest, for us, for our goals, for our ego. Instead,
shift your emphasis and your creativity on what might benefit your
audience, on their own terms, not yours.
Concentrate on what you can provide, on the content and presentation
of text, photo, audio, video, etc., that will benefit your readers. Is
it what they requested, need, crave, like, prefer? Is it presented as
effectively and professionally as it deserves?
Inspire. Inform. Instruct. Warn. Scold. Joke. Amuse. Shock.
Entertain. Reveal. Encourage. Provoke. Confront. Challenge.
Elevate. Improve. Transform. Astonish. Delight.
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