rise and rise of YouTube".
[QUOTE]
YouTube has established itself at the top of the league of the new
generation of community websites by becoming even more popular than
MySpace, according to research.
The video sharing site has taken a 3.9% share of global internet
visits a day compared with 3.35% for MySpace, according to internet
analysis company Alexa.
YouTube's popularity has grown immensely over the first six months of
the year. In May its reach outgrew that of the BBC's websites.
According to Nielsen/NetRatings, YouTube's American user base grew by
297% in the first half of the year.
Its success has been such that a price tag of as much as $1bn (�536bn)
- far more than the �332m that Rupert Murdoch paid for MySpace - has
been put on the company and rumours are circulating of a possible
initial public offering.
YouTube's reach - the number of users per million that visit a
particular site - has increased by 155% in the past three months.
In contrast, MySpace's growth appears to have slowed, increasing by
just 9% in the same period.
"YouTube has a far more universal appeal, being pure entertainment
with a global appeal," said Dan Calladine, the research director at
digital agency network Isobar.
"MySpace's levels have been moving within the same range since April,
No comments:
Post a Comment