5 reasons why CEOs and blogs are perfect match
CEOs and blogs? A perfect match! Why?
(1) CEOs like to control things.
Blogs can be totally, easily, and nearly instantly controlled,
managed, written, edited, revised, hyperlinked, fact-checked, and
published by the author.
(2) CEOs like to delegate.
Blogs enable others to join in the conversation, speak from their
expertise and responsibility in the firm, while not interrupting the
main message or primary author of the communications.
Or, if you as CEO think another member of your firm, Sales Manager, PR
person, frontline worker, warehouse manager, mail room clerk has a
good grasp of customer relations and product savvy, you can assign the
company representation and blog authorship to that person, with some
guidelines, prohibitions, or directions (based on sensitive issues or
competitor espionage and intelligence-gathering concerns, and NOT lack
of honesty or refusal to be transparent about vital issues).
(3) CEOs like to see fast results.
Blogs are lightning fast in potential speed of comments, trackbacks,
RSS feeds, blog citations, post referencings, and blogospheric buzz,
especially for a top ranking executive at a major enterprise, or up
and coming contender. Even more especially for such figures in tech,
marketing, and information science industries.
(4) CEOs like to be lead the way.
Blogs enable a CEO to be, in some industries that are lagging behind
in regard to blogging, a newsworthy and noticeable pioneer in the new
communications arena of the blogosphere, but in a year or two any new
entrants will seem like bandwagon jumpers, and this is already a
common accusation in some circles of applied blogging.
(5) CEOs like to do things their way.
CEOs don't have to be told that they and their company simply *must*
stand out from the competition...or perish.
CEOs are also the focal point of the driving force and instrinsic
energy system of the organization they head up.
Blogs enable a unique and idiosyncratic differentiation to display
itself to the entire market and world. The spirit of a company resides
most comprehensively in the CEO, and this one-of-a-kind vision and
sense of mission will come through lucidly and coherently in the
relaxed atmosphere of a blog.
Yours for better blogging,
[signed] steven edward streight aka vaspers the grate
Posted by steven edward streight at 2/01/2006 01:08:00 PM 1 comments
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Closer to Customers = Closer to Sales
The beauty of a business, corporate, or CEO blog, one that faces and
interacts with the public, is this:
It can bring you and your end-users, your customers or clients, closer
together.
While almost everything else is erecting bureaucratic barriers or
mountains of marketing stats and forecasts, wanton walls of
self-willed wonderings, between you and your lifeblood, the
customers...
...here comes the unextravagant, bare-boned, lowly little blog.
A simple, easily self-managed, mini-website to Save The Day.
And Mr. or Mrs. or Ms. Business Person in any field or industry or
specialty service: when you get closer to the heart of your customers,
you get closer to truly satisfying them, in ways they themselves never
hoped to dream of, and this opens up wallets and makes cash registers
ring like a choir of angels chirping like celestial birds.
Not "marketing manipulation".
Not "hyper hype" or "aeliological hypnosis".
Not "hard sell" or "emotional intensity emulations".
Nope.
Just a casual, sometimes meandering, but always sales savvy,
conversation with other people, who may be so impressed with your
wisdom, personality, inventiveness, originality, candor, and
compassionate care...they might like to sample your goods too.
Posted by steven edward streight at 2/01/2006 12:55:00 PM 0 comments
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10 Proven Business Blogging Techniques
Here are some Proven Business Blogging Techniques.
These are proven, A-List tested techniques, presented in concise SEO
keyphrases for the busy and harried business executive to skim and
memorize.
What your business blog
should be, do, or have:
(1) Conversational tone of voice.
(2) Comments enabled.
(3) Feedback directly invited.
(4) Links to reputable sources.
(5) Upfront organization name, mission, product line, and
affiliations.
(6) Upfront staff bios, about, profile, contact, credentials, awards,
accodlades, testimonials.
(7) Relevant, core competencies expertise displayed.
(8) Professionalism exhibited in minute detail: design, writing style,
topic titles, graphics, brevity, politeness, fast response to
comments, exo-blog blogospheric interactions with other bloggers.
(9) Provision of abundant free advice.
(10) Blog used as extension of Customer Service or Public Relations,
but NOT Sales or Marketing. (These can be subsidiary goals, but
cannot, can never be the primary goal.)
(3) Fascinating Anecdotes.
(4) Instructive Experiences.
(4) Deep, Clear Observations.
(5) Unique/Eccentric Insight.
(6) Industry forecasts.
(7) Customer concerns.
(8) Company improvements.
(9) Corporate-social participations.
(10) Expert information, how-to tips, and advanced methods proven
successful in your field.
You as a business blogger can use your blog as a showcase for your
specialties and skills, your authoritative expertise, your flair and
your differentiation.
Using my would be-patented and highly auto-recommended Super Business
Blogging Strategy, you will sail into the skies of supremacy and
self-reliance.
You, Mr. Executive, or Ms. CEO, you personally can *control* what you
say about your products, and you can personally step into the pool of
reader comments and customer remarks, and delight to find the water,
though sometimes shark-infested, is temperature-wise just fine.
Posted by steven edward streight at 2/01/2006 12:29:00 PM 0 comments
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Litany of Lies at Stinky Ugly Toys
You might like and understand what I'm doing at my Pseudo Personal
Blog called Stinky Ugly Toys.
Stinky Ugly Toys
_________________________________________________________________
What I'm doing, and nobody else is, is mixing truth with
embellishments, deliberate distorting and re-arranging some facts and
faces, plus just dreaming up completely unrealistic and farcical
fabrications, like jumbo pink ants on the moon and robot mushrooms on
Mars--and admitting it UP FRONT.
Listen: NO...there are no Jumbo Pink Ants really existing and drug
trafficking on the lunar orb, nor are there any known and documented
and catalogued and heavily researched and widely publicized Robot
Mushrooms on Mars. These are clearly and obviously utterly imagined
phantasms of too much varnish on your milk biscuits.
Here's how my latest Impersonal Post, "Litany of Lies", begins. This
is the opening paragraph of this true and untrue story:
[QUOTE]
The rocket pointed at my chest had a blue laser streaming vapidly with
sick precision from the bitter poisoned tip of the blade's cutting
teeth and ripping jaws encased in seething suspicions which were
hideously sharpened by radioactive bio-harzardous sewage-drenched
chainsaws of mediocrity and the gut-wrenchingly nauseating stench of
an unclean spirit of error.
[END QUOTE]
Posted by steven edward streight at 2/01/2006 12:04:00 PM 0 comments
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January is Blog Death Month
I hereby proclaim the month of January to be the Dead Blogging Month
of the Blogosphere. Where is everybloody body? We bloggers are like
sluggish sloths hanging in the sturdy branchlike info-structures of
our blogs...langoruous, torpid, wasting away with dreary
self-questionings and long explanations of lite blogging. No comments
are posted *anywhere*. I go to blogs that get millions of hits per
week, and there is maybe 1, but often 0, comment. It's not just
Vaspers the Grate that has lost contact with it's readership satellite
souls who once formed a protective shield of smiles and joyous
suspenseful anticipation of each new golden perfect post you publish.
Posted by steven edward streight at 2/01/2006 11:19:00 AM 1 comments
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Walter Wink needs a blog
Professor Wink needs a blog.
http://www.walterwink.com
I mention this because in his book "The Powers That Be", which I've
merely glanced at repeatedly, flipped through a few pages, read a few
paragraphs, skimmed it like it was a web site, he uses the expression
"Domination Systems."
I am now transparently revealing the source of a buzz word I use
obsessively here. It is in what little I know of Walter Wink's sense
of this term that I liberally use it in blog posts and my comments at
other blogs. I don't even know the guy, but I got hooked on his
expression, and I see all things now from the question, "How is this a
manifestion of an over-arching or under-lying Domination System?"
[QUOTE]
Dr. Walter Wink is Professor of Biblical Interpretation at Auburn
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